ND Supplies - Website Redesign

About Company

ND Supplies is a leading packaging supplier and producer specializing in providing child-resistant packaging solutions that meet regulatory requirements. This company services the cannabis industry by delivering sustainable solutions.

Premium Cannabis Packaging | One-Stop-Sho | ND Supplies

ND Supplies brings together the best elements of packaging, manufacturing, and distribution. Working with all aspects of the cannabis industry, we offer a comprehensive array of high-quality, sustainable, and compliant cannabis packaging solutions in tandem with a global supply network.

https://ndsupplies.ca/

Requirements

• Search Engine Optimization

• Content optimization

• Paid ads management

• Website Redesign

Problems

• Installed an eCommerce plugin to showcase products (No payment function)

• Low site performance caused by the eCommerce feature

• Confused site structure provided limited navigation

• Significant pages had a high bounce rate

Project Details

Project Period

2 months (2022)

Deliverables

• Access analytics

• Design research

• High-fidelity static mocks

• Prototypes

Discovery Phase

With no information given, I was asked to work on the website redesign. I began by analyzing the website’s access analytics to discover which areas needed improvement.

The website had been fitted with an eCommerce plugin, but it was only for display purposes; it did not have payment functionality. Its installation caused disarray in the site structure. To reorganize the structure and conduct design research, I consulted many other websites for references.

Access Analytics

The website had a stable traffic flow, yet many visitors quickly left without taking any action. The contact page and about us page both had a high traffic count as well as a high bounce rate, requiring immediate updates.

Design Research

Competitor websites have applied the color green to represent cannabis. To ensure that their services stand out from the competition, it is essential to avoid the same style as competitors and instead focus on their specialty, providing a sustainable and child-resistant packaging solution.

Mockups

For a designer working at a marketing company, it can be difficult to manage a large amount of content. Content is the key for SEO to improve a website's visibility, so sufficient content must be included on each page. It is important to make sure the content is not overly lengthy, but still contains enough information.

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